智慧树知到2019《商务英语视听说》第1-17章节测试答案(完整版)(2)
答案:acknowledge the presence of visitors.、Ask specific questions.
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第11章 单元测试
1、Inquiries are usually made by sellers in international trade.
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答案:错
2、In response to an inquiry, a quotation may be sent.
答案:对 此文来自qqaiqin.com
3、In reply to an inquiry, you can provide more than what are asked for. Q游网qqaiqin
答案:对 此文来自qqaiqin.com
4、There is no need to reply if you have no interest in the inquiry.
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答案:错
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5、A quotation is an indication of price without obligation.
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答案:对 Q游网qqaiqin
6、In making a firm offer, clear, complete and final trade terms are not necessary. 此文来自qqaiqin.com
答案:错 Q游网qqaiqin
7、An offer may either be firm or soft.
答案:对 Q游网qqaiqin
8、A soft offer is an offer without engagement, so it is non-firm offer.
答案:对 此文来自qqaiqin.com
9、An inquiry is a request for information regarding the supply of certain goods.
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答案:对 此文来自qqaiqin.com
10、A counter-offer is virtually a partial rejection of the original offer.
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答案:对 此文来自qqaiqin.com
第12章 单元测试
1、It is important to go to a negotiation having done your research.
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答案:对
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2、We should build trust with the other party, since trust will aid communication. 此文来自qqaiqin.com
答案:对 此文来自qqaiqin.com
3、A firm offer is not binding on the seller. Q游网qqaiqin
答案:错
4、Generally speaking, further orders will follow if the trial order proves satisfactory to both parties. 此文来自qqaiqin.com
答案:对
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5、In business letters, the handwritten signature is below the complimentary close. Q游网qqaiqin
答案:对 此文来自qqaiqin.com
6、In a business letter, the salutation goes above the inside address.
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答案:错
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7、The body part of a business letter usually begins with reference to the previous letter received.
答案:对 此文来自qqaiqin.com
8、In the general trading process, usually the seller makes an inquiry.
答案:错 此文来自qqaiqin.com
9、An order contains the following items except________. 此文来自qqaiqin.com
答案:a firm offer
10、The following phases are usually involved in a negotiation process except______.
答案:delivering the goods 此文来自qqaiqin.com
第13章 单元测试
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1、In payment in advance method, the importer makes full payment to the supplier before the shipment of goods is done. 此文来自qqaiqin.com
答案:对 Q游网qqaiqin
2、Payment in advance usually takes place when the importer has not long been established.
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答案:对 此文来自qqaiqin.com
3、Open account payment takes place when the importer has a long credit history and is well known to the seller.
答案:错 此文来自qqaiqin.com
4、The bank issues documentary credits to a customer according to his credit-worthiness.
答案:对
5、Collection can be divided into D/P and D/A. Q游网qqaiqin
答案:对
6、L/C is the most frequently used means of payment in international trade. Q游网qqaiqin
答案:对 Q游网qqaiqin
7、In L/C transactions, the seller applies to the issuing bank to open a letter of credit. 此文来自qqaiqin.com
答案:错
8、In L/C transactions, the issuing band debits the buyer’s account and releases the relevant documents so that the buyer can claim the goods from the carrier.
答案:对 此文来自qqaiqin.com
9、The following are different types of remittance except_______. 此文来自qqaiqin.com
答案:Letter of Credit Q游网qqaiqin
10、In L/C transactions, ___ is responsible for paying money and tendering documents.
答案:the banker Q游网qqaiqin
第14章 单元测试
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1、Clear stipulation of the shipment clause is an important condition for the smooth execution of the contract.
答案:对
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2、Normally, there is one specific port of shipment and one specific port of destination stipulated in the contract.
答案:对 此文来自qqaiqin.com
3、The port of destination should be close to where the goods are manufactured. 此文来自qqaiqin.com
答案:错 Q游网qqaiqin
4、“Prompt shipment” is a typical example to show the delivery date is not definite. Q游网qqaiqin
答案:对
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5、The port of shipment is usually proposed and determined by the buyer.
答案:错 Q游网qqaiqin
6、If partial shipment is allowed, the time and quantity of each shipment should be specified clearly in the contract.
答案:对
7、Only if he receives the L/C will the seller ship the goods to the buyer. Q游网qqaiqin
答案:对 Q游网qqaiqin
8、The goods can reach the end users directly after the arrival of the shipment. 此文来自qqaiqin.com
答案:错
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9、In deciding the date for shipment, considerations must be given to some factors except __.
答案:price of goods
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10、Which of the following factors will not influence the determination of delivery time?
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答案:terms of payment
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第15章 单元测试
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1、It is only the buyer that may file a claim. Q游网qqaiqin
答案:错 此文来自qqaiqin.com
2、The seller is not responsible for the loss taking place during the transit.
答案:对
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3、The seller may also lodge a claim against the buyer if the latter fails to perform the contract. Q游网qqaiqin
答案:对
4、It is important to provide proof or evidence when making a claim.
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答案:对
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5、Referring to the inconvenience and damage caused is an effective way to lodge a claim. Q游网qqaiqin
答案:对 Q游网qqaiqin
6、A claim may be refused if the damage is caused for improper handling. Q游网qqaiqin
答案:对 Q游网qqaiqin
7、If the contract is based on FOB, the seller will not take the responsibility when the goods are damaged on board. Q游网qqaiqin
答案:对
8、When writing an adjustment letter, you need to explain the causes of the problem and what measures to be taken. 此文来自qqaiqin.com
答案:对 此文来自qqaiqin.com
9、When handling claims, it is important to take a positive attitude and be polite. Q游网qqaiqin
答案:对
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10、A claim can be settled in the following ways: Q游网qqaiqin
答案:Making a refund、compensating for the losses、Giving a discount、replacing the faulty goods
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第16章 单元测试
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1、4 Ps is defined by many marketers as “putting the right product in the right place, at the right price and right time.” Q游网qqaiqin
答案:对 此文来自qqaiqin.com
2、Distribution channel is a way of selling a company’s product either directly or via distributors. Q游网qqaiqin
答案:B. 形式参数
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3、Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strategy.
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答案:错
4、Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.
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答案:对 Q游网qqaiqin
5、Marketing is more than sales. Q游网qqaiqin
答案:对 此文来自qqaiqin.com
6、Segmentation means breaking the heterogeneous market into smaller, homogeneous markets. 此文来自qqaiqin.com
答案:对 Q游网qqaiqin
7、Market Targeting only means to develop measure of segment attractiveness.
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答案:错
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8、Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager. 此文来自qqaiqin.com
答案:对
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9、Promotion decisions involve________.
答案:Promotion Strategy、Advertising、Public Relations and Publicity、Marketing communication budget Q游网qqaiqin
10、This process involves___________. 此文来自qqaiqin.com
答案:Market segmentation、Market targeting、Market positioning 此文来自qqaiqin.com
第17章 单元测试
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1、Advertising works best when it’s developed to meet one goal at a time.
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答案:对
2、Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.
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答案:错 Q游网qqaiqin
3、The television is the fastest growing advertising media
答案:错
4、Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market. Q游网qqaiqin
答案:对
5、Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation. 此文来自qqaiqin.com
答案:错 此文来自qqaiqin.com
6、Advertising can serve as a reminder to consumers.
答案:对 此文来自qqaiqin.com
7、Advertisement can differentiate the product from its competitors. Q游网qqaiqin
答案:对
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8、Advertisement can induce consumers to try the product.
答案:对
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9、Print publications such as magazines, books, newspapers and __ (such as annuals) offer a variety of advertising opportunities. 此文来自qqaiqin.com
答案:Special Issue publications
10、AIDA is an acronym that stands for Attention, Interest, Desire and_____. 答案:Action 此文来自qqaiqin.com
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